In 2023, ZHI Group partnered with Xiechuang Data to launch a nationwide investment in Starbucks smart coffee machines. The project combines international brand strength with China’s fast-growing consumer culture.

In January 2024, ZHI Group supported the China Cultural Center in The Hague to organize the debut of the “Hello! China” pavilion at the Netherlands’ largest holiday tourism fair, Vakantiebeurs, in Utrecht.